Your Unique Essence Program

Through a series of 1:1 workshop sessions, we’ll explore and help you connect with the unique light of your brand.

Whether you’re bringing a new business, freelance offering or project into the world or you’ve been doing this for a while, this 1:1 workshop series will help you define and understand your brand’s unique essence, guiding you to move forward confidently in the right direction.

When you connect on a deeper level with your brand, you’re able to express and embody the core of what you do and what you offer so clearly, your ideal clients are naturally drawn to it.

This vital groundwork, our version of brand strategy work, will set the tone for everything from your branding and communications to your marketing, social media content and even business decisions.

We’ll get everything out of your head and heart and down into clear words so you can bring it into form.

How It Works

  • You’ll be given our 10-page workbook full of questions on your brand and business prior to our sessions to make notes and prepare to dive in deep.

  • Over three 90 minute workshop sessions we’ll explore your unique brand, using the workbook as a framework incorporating both your and our input. We’ll make detailed notes as we go and send them to you after each session.

  • At the end of the sessions we’ll set goals and next steps for you to move forward with and discuss the practical applications of our work for your next steps.

  • 30-page+ tailored brand document with our findings analyzed and summarized in detail for you to use as your brand bible.

Content Creation
Mine our findings for content ideas and inspiration rooted in your unique brand and messaging, tailored to the clients you’re trying to reach.

Briefing
Our findings will help you put together all manner of briefs – from graphic designers to contractors, collaborators, and even media kits.

We’ll explore:

  • The World You Live In & Positioning

  • Who You’re Here to Serve

  • Your Vision, Mission & Purpose

  • Your Story

  • Your Values

  • Your Offering

  • Your Goals

  • Energetic Work

Program Benefits

Copywriting
From writing your social media bios to crafting your website copy, these workshops and our conclusions will help you craft powerful and effective copy.

Decision-making
From product decisions to deciding where to put your energy and resources, make business decisions with clarity on where you’re going and why.

Advertising & Outreach
With clear demographics and an understanding of your target clients, make well-informed decisions on everything from advertising and PR targets to which clients to pitch directly.

Inspiration & Motivation
Move forward feeling connected to your business, clear in which direction to go in, believing in what you’re doing and in yourself.