Women Shining

Writer, Artist & Workshop Facilitator

A change of direction from mindfulness for children to spirituality & creativity for women over 50 meant a brand, website & social media refresh.

Workshop and development of detailed document bringing together the current and future brand.
Development and design of bespoke concept and logo and selection of colour and font combinations.
Writing for website adopting new brand strategy, talking directly to new target audience, using new key messages.
Design and development of bespoke website for desktop and mobile using Squarespace platform, including creation of online store.
Newsletter designed and built within Squarespace.
Creation of photography — from portraits, to product imagery, to capturing live workshops.
Development of strategy designed to communicate new brand messaging as well as to increase engagement and attract new followers.
Ongoing content creation for social media, executing the social media strategy.

We led a re-design for Women Shining, creating everything from the visual identity to the overall brand strategy, to the website and new photography to re-position the brand from a mindfulness brand for children and families to a self-discovery and spirituality brand for women aged 50+.

We created and implemented an organic social media and paid advertising strategy to introduce the brand to a new audience, including paid Facebook ads to promote the workshop events series with great success and sold-out events every month.